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The
Advertising Career
There are numerous career options available in
the advertising world. In a typical Ad-agency, there are various job options,
like, an advertising manager, who administers creative, in-house accounts, and
Media services departments. Then there is an account executive who manages the
account services department in advertising agencies, determines the need for advertising
jobs and maintains the accounts of clients. Another vital department in the advertising
world is 'The creative services department' which is responsible for developing
the subject matter and presentation of the advertisements. There is a creative
director who oversees the copy chief, art director, copywriters and associated
staff. Then there exists a media department which is headed by a media director
who organize planning groups that select the communication media, like, radio,
television, newspapers, magazines, Internet, or outdoor signs in order to disseminate
the ads.
Other
Advertising Career Opportunities
There are many professions, trades
and art forms that are closely connected with the advertising industry. You may
find one of them suits your talents best, or, they could open the door to a career
in an agency.
These include career options as, Printer, Photographer, Illustrator, Commercials Director, Public Relations, Direct Marketing, Designer, Sales Promotion, Set Designer, Make-up Artist, Commercials Producer, Model, voiceover, Sound Engineer, Typographer, Stylist, Brand/Product Manager, Market Research Analyst.
Job
Scenario
The world has woken up to the fact that India is a big
market. We have seen every possible global brand available in India. With respect
to the advertising jobs industry, it is maximizing this new opportunity. An opportunity
to work on global brands is helping the local talents think, and stay ahead with
the rest of the world. In this knowledge driven industry, its the Indian Advertising
Industry's ideas and accepted wisdom, which has shaped winning strategies and
scripted many success stories.
The advertising jobs applicants face a more stable environment but a highly competitive market. Projections for the coming years suggest an average growth of over 30% for marketing research analysts, advertising managers, and visual artists. Nevertheless, the International Recruiters will continue to be highly selective. The most motivated, energetic, well-organized candidates with top-notch analytic and communication skills will land the best jobs.
The Recruiters look for the following attributes:
Eligibility
Though
there exists a wide assortment of educational backgrounds which are applicable
for accessing the avenues of advertising jobs, but most of the employers favor
candidates with a broad liberal arts background plus experience in related occupations.
A bachelor's degree in sociology, psychology, literature, journalism, or philosophy,
among other subjects, is more acceptable. However, requirements vary, depending
upon the kind of job.
For management positions in advertising jobs, some recruiters also look for a PostGraduate Degree in advertising or journalism. The course of study should include marketing, consumer behavior, market research, sales, communication methods, technology, and visual arts.
Like
other industries, advertising industry worldwide has toed the line where they
look for Indian workforce for outsourcing bulk of their work.